You've been thinking about writing a
tips booklet. After all, it's shorter, faster and easier than writing
a book. And you don't have to keep writing all the time like a newsletter.
A single manuscript of a tips booklet can be recycled over and
over again, developing a new income stream with each and every deal.
The booklet can be created from a book you've already written, a
newsletter that is part of your ongoing world, or from sound bites
you continually share with clients, audiences or anyone who will
listen.
When that booklet is done is when the fun really begins. It can
be sold as single copies or as large quantities that you produce
for your clients. Or, you can sell the rights to the contents, on
a non-exclusive basis, in lots of ways. Think about all the languages
in the developed nations of the world. That can be one starting
point. Find someone who is interested in licensing the right to
your material to translate into another language. They get to do
the translating, editing, production, marketing and distribution...and
pay you for that right! You could also license the rights to your
information to a company who wants to purchase a very large number
of booklets from you. They can generally buy print less expensively
than you can sell it to them. You will again license them the right
to do all the work, and pay you for it.
You may also find there are other venues where your manuscript
can go. What about an audio tape publishing company? Either you
can hire yourself out to record the program as part of the licensing
deal or the audio tape publisher can bring in someone to do the
recording of your material.
What about licensing the use of your content to a catalog company
to pepper their catalog pages with your tips? Or a public relations
firm can bring your booklet manuscript to a client of theirs to
use as a radio, television or print commercial ..."This organizing
moment has been brought to you by XYZ Office Supply Company".
Do your tips work individually on posters, coffee mugs, tee-shirts,
screen savers, or computer mouse pads as advertising specialty items?
What about a tip a day on a calendar or as a CD ROM or even as the
premise of a board game? Would some tips work as a needlepoint design?
These are just some of the many ways one single manuscript of informational
tips in your area of expertise can be recycled over and over again,
reaching a larger audience and generating tons of dollars for you,
with your client doing all the production. Think of what other ways
you can license your booklet content. The possibilities are endless!
© Paulette Ensign, 2007
Paulette Ensign has learned her business by doing it. She has never
taken a formal business course in her life. Her company offers a
range of products and services to support your success regardless
of your budget of time or money.
.
Paulette Ensign
Founder, CEO and Chief Visionary
Tips Products International
paulette@tipsbooklets.com
13146 Kellam Court #133
San Diego, CA 92130
Phone: +1 (858) 481-0890 |
