How to License Your Booklet for Huge Profits
by Paulette Ensign
This product is the next step after "How to Promote Your Business with Booklets" and is NOT intended as a stand-alone or first-approach product for you. Invest in this only after you invest in "How to Promote Your Business with Booklets" or at the same time in the Value Bundle.
Every licensing deal is different. There are no two that are the same. Booklet authors frequently leave a lot of money on the table by not realizing the wide range of applications that can be included in a licensing deal.
This package gives you guidance about and tools for licensing the contents of your booklet for various applications, expanding your thought
process as you go. Write a booklet once and leverage a single manuscript multiple
times, all for 100% profit. Your licensee does all the production.
What You Learn:
- When to introduce the concept of licensing
- What elements need to be in the licensing agreement
- Non-negotiable elements in a licensing deal
- Pricing guidance
- Ways to expand the licensing sale
- When not to license your booklet
- Using licensing deals to promote your products and services
- Ways your licensee can use your booklet to promote their products and services
- Strategies for finding licensees
- Licensing for free distribution
- Foreign licensing
- Licensing to other formats
The information and agreements in this package have been effectively
used in booklet licensing deals both in and outside the United States, and have
been reviewed by no fewer than three attorneys. However, this package is no
substitute for professional legal advice.
What you receive:
- Special Report Guidance on the concept of licensing. Includes
how to identify licensing prospects, various ways of structuring licensing
deals, ways to help your licensee benefit from your booklet contents, pricing
suggestions, and all the information included in the 'What You Learn'' section
above.
- License for Free Distribution Rights - An agreement to
be used when the licensee wants to distribute your booklet free as a promotional
item to help sell more of their own products and services.
- License for Foreign Language Rights - This agreement is
ideal to license your booklet contents into another language within or beyond
your own country''s borders.
- License for Other Formats - The design of this agreement
is for licensing your contents to be used in someone else''s proprietary product,
or in some non-booklet format.
- Phone Consultation - A 45-minute phone consultation with
Paulette Ensign. You decide the agenda based on the questions you have about
licensing and questions you never considered.
NOTE: This package is delivered completely as email attachments without hard copy. The product is particularly useful for public speakers, coaches,
consultants, micro-businesses, and individuals looking for guidance in licensing
a booklet for profit. | 
